The Enchantment of Visiting Imaginary Worlds and 'Being There': Brand Fandom and the Tertiary World of Media Tourism

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Imaginary worlds have become increasingly central to the commerce of transmedia franchises.1 But while it may be true that merchandised items rarely add to canonical subcreation,2 a specific form of media merchandising-part of what’s been termed the “experience economy”3-promises to add a sense of “bodily proximity” to consumers’ literal visits to (a physically constructed version of) the imaginary world.4 Such extensions into the tangible, material world of consumer culture can occur in the form of theme park rides, location tours, and even studio visits.
Original languageEnglish
Title of host publicationRevisiting Imaginary Worlds
Subtitle of host publicationA Subcreation Studies Anthology
EditorsMark J.P. Wolf
Place of PublicationNew York
PublisherRoutledge, Taylor & Francis Group
Chapter14
Pages244-263
Number of pages20
Edition1
ISBN (Electronic)9781315673363
ISBN (Print)9781138942059, 1138942057
Publication statusPublished - 22 Dec 2016

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    Hills, M. (2016). The Enchantment of Visiting Imaginary Worlds and 'Being There': Brand Fandom and the Tertiary World of Media Tourism. In M. J. P. Wolf (Ed.), Revisiting Imaginary Worlds: A Subcreation Studies Anthology (1 ed., pp. 244-263). Routledge, Taylor & Francis Group.