The Enchantment of Visiting Imaginary Worlds and 'Being There': Brand Fandom and the Tertiary World of Media Tourism

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

    Abstract

    Imaginary worlds have become increasingly central to the commerce of transmedia franchises.1 But while it may be true that merchandised items rarely add to canonical subcreation,2 a specific form of media merchandising-part of what’s been termed the “experience economy”3-promises to add a sense of “bodily proximity” to consumers’ literal visits to (a physically constructed version of) the imaginary world.4 Such extensions into the tangible, material world of consumer culture can occur in the form of theme park rides, location tours, and even studio visits.
    Original languageEnglish
    Title of host publicationRevisiting Imaginary Worlds
    Subtitle of host publicationA Subcreation Studies Anthology
    EditorsMark J.P. Wolf
    Place of PublicationNew York
    PublisherRoutledge, Taylor & Francis Group
    Chapter14
    Pages244-263
    Number of pages20
    Edition1
    ISBN (Electronic)9781315673363
    ISBN (Print)9781138942059, 1138942057
    Publication statusPublished - 22 Dec 2016

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