TY - JOUR
T1 - The Ethical Aspects of Direct to Consumer Advertising of Prescription Drugs in the United Kingdom
T2 - Physician versus Consumer Views
AU - Reast, Jon
AU - Palihawadana, Dayananda
AU - Shabbir, Haseeb
N1 - Copyright:
Copyright 2008 Elsevier B.V., All rights reserved.
PY - 2008/9/1
Y1 - 2008/9/1
N2 - This article reports the findings of two surveys examining U.K. physician and consumer attitudes to the introduction of direct to consumer advertising (DTCA), and its likely impact, if implemented, in the strategically important U.K. prescription drug market. The findings, in general, suggest that neither physicians nor consumers are positively disposed to the advertising of prescriptions drugs, although significant differences in attitudes toward such policies emerged between the two groups based upon “ethics and approval levels,” “ethics-related impacts,” and the “impact of unbranded disease awareness campaigns.” The findings for consumers and physicians do not at present support the extension of DTCA in the United Kingdom, but are supportive of a continuation of unbranded “disease awareness” campaigns. Guidance for practitioners within the established U.S. DTCA marketplace is also provided.
AB - This article reports the findings of two surveys examining U.K. physician and consumer attitudes to the introduction of direct to consumer advertising (DTCA), and its likely impact, if implemented, in the strategically important U.K. prescription drug market. The findings, in general, suggest that neither physicians nor consumers are positively disposed to the advertising of prescriptions drugs, although significant differences in attitudes toward such policies emerged between the two groups based upon “ethics and approval levels,” “ethics-related impacts,” and the “impact of unbranded disease awareness campaigns.” The findings for consumers and physicians do not at present support the extension of DTCA in the United Kingdom, but are supportive of a continuation of unbranded “disease awareness” campaigns. Guidance for practitioners within the established U.S. DTCA marketplace is also provided.
KW - Prescription Drugs
KW - Direct to consumer advertising (DTCA)
UR - http://www.scopus.com/inward/record.url?scp=56249112304&partnerID=8YFLogxK
U2 - 10.2501/S0021849908080458
DO - 10.2501/S0021849908080458
M3 - Article
AN - SCOPUS:56249112304
VL - 48
SP - 450
EP - 464
JO - Journal of Advertising Research
JF - Journal of Advertising Research
SN - 0021-8499
IS - 3
ER -