The ethics of advertising

do investors care?

Research output: Contribution to journalArticle

9 Citations (Scopus)

Abstract

The field of ethical and green investment has grown considerably in Britain over the past decade. This paper considers the possibility that ethical views of advertising influence investment decisions and, in particular, presents and discusses the preferences of 125 ‘ethical investors’.
Original languageEnglish
Pages (from-to)157-164
Number of pages8
JournalInternational Journal of Advertising
Volume11
Issue number2
DOIs
Publication statusPublished - 1992

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title = "The ethics of advertising: do investors care?",
abstract = "The field of ethical and green investment has grown considerably in Britain over the past decade. This paper considers the possibility that ethical views of advertising influence investment decisions and, in particular, presents and discusses the preferences of 125 ‘ethical investors’.",
author = "Christopher Cowton",
year = "1992",
doi = "10.1080/02650487.1992.11104487",
language = "English",
volume = "11",
pages = "157--164",
journal = "International Journal of Advertising",
issn = "0265-0487",
publisher = "NTC Publications Ltd.",
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}

The ethics of advertising : do investors care? / Cowton, Christopher.

In: International Journal of Advertising, Vol. 11, No. 2, 1992, p. 157-164.

Research output: Contribution to journalArticle

TY - JOUR

T1 - The ethics of advertising

T2 - do investors care?

AU - Cowton, Christopher

PY - 1992

Y1 - 1992

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AB - The field of ethical and green investment has grown considerably in Britain over the past decade. This paper considers the possibility that ethical views of advertising influence investment decisions and, in particular, presents and discusses the preferences of 125 ‘ethical investors’.

U2 - 10.1080/02650487.1992.11104487

DO - 10.1080/02650487.1992.11104487

M3 - Article

VL - 11

SP - 157

EP - 164

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 2

ER -