The ethics of advertising: do investors care?

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9 Citations (Scopus)

Abstract

The field of ethical and green investment has grown considerably in Britain over the past decade. This paper considers the possibility that ethical views of advertising influence investment decisions and, in particular, presents and discusses the preferences of 125 ‘ethical investors’.
Original languageEnglish
Pages (from-to)157-164
Number of pages8
JournalInternational Journal of Advertising
Volume11
Issue number2
DOIs
Publication statusPublished - 1992

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