The ethics of advertising: do investors care?

Christopher Cowton

doi:10.1080/02650487.1992.11104487

The ethics of advertising: do investors care?

Christopher Cowton

School of Business, Education and Law

Research output: Contribution to journal › Article › peer-review

10 Citations (Scopus)

Abstract

The field of ethical and green investment has grown considerably in Britain over the past decade. This paper considers the possibility that ethical views of advertising influence investment decisions and, in particular, presents and discusses the preferences of 125 ‘ethical investors’.

Original language	English
Pages (from-to)	157-164
Number of pages	8
Journal	International Journal of Advertising
Volume	11
Issue number	2
DOIs	https://doi.org/10.1080/02650487.1992.11104487
Publication status	Published - 1992

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title = "The ethics of advertising: do investors care?",

abstract = "The field of ethical and green investment has grown considerably in Britain over the past decade. This paper considers the possibility that ethical views of advertising influence investment decisions and, in particular, presents and discusses the preferences of 125 {\textquoteleft}ethical investors{\textquoteright}.",

author = "Christopher Cowton",

year = "1992",

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language = "English",

volume = "11",

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DO - 10.1080/02650487.1992.11104487

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SP - 157

EP - 164

JO - International Journal of Advertising

JF - International Journal of Advertising

SN - 0265-0487

IS - 2

ER -

The ethics of advertising: do investors care?

Abstract

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