Abstract
The field of ethical and green investment has grown considerably in Britain over the past decade. This paper considers the possibility that ethical views of advertising influence investment decisions and, in particular, presents and discusses the preferences of 125 ‘ethical investors’.
| Original language | English |
|---|---|
| Pages (from-to) | 157-164 |
| Number of pages | 8 |
| Journal | International Journal of Advertising |
| Volume | 11 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - 1992 |
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