The Fashion Blogosphere: Success from the readers’ perspective

Sheena Panchal, Tracy Cassidy

Research output: Contribution to journalArticlepeer-review


The role of blogs and bloggers as conduits of fashion information has strengthened through their growing popularity with fashion consumers. Convenience has been identified as a key reason why fashion consumers use the internet and social media, enabling them to quickly and easily find trend information, new products and retailer discounts. While research into blogs and blogging is growing little is given of how blog readers perceive and merit the success of fashion blogs. In this study we aim to promote a better understanding of the characteristics that fashion blog readers’ value as contributing factors of a successful fashion blog. This is achieved through an exploration of blog readers’ opinions and through the identification of key blogging trends focusing on female fashion bloggers and readers. The most significant measure of a blog’s success was found to be how relevant it is to its readers, the qualities of which are revealed in this article.
Original languageEnglish
Pages (from-to)249-260
Number of pages12
JournalFashion, Style & Popular Culture
Issue number2
Publication statusPublished - 1 Mar 2018


Dive into the research topics of 'The Fashion Blogosphere: Success from the readers’ perspective'. Together they form a unique fingerprint.

Cite this