The Impact of Delays on Customers' Satisfaction: An Empirical Analysis of the British Airways On-Time Performance at Heathrow Airport

Marina Efthymiou, Eric Tchouamou Njoya, Pak Lam Lo, Andreas Papatheodorou, Daniel Randall

Research output: Contribution to journalArticle

Abstract

Increased congestion at hub airports affects on-time airline performance to the detriment of customer satisfaction and may have substantially negative repercussions for airlines in a hypercompetitive environment. This paper concentrates on the on-time performance of British Airways (BA) at London Heathrow Airport (LHR) to identify BA’s delays/disruption management; measure the passengers’ expectations in case of a delay; and investigate the passenger satisfaction levels. A survey of 160 BA passengers based on a close-ended questionnaire was conducted, complemented by semi-structured interviews with four members of staff at BA’s network operations department. The survey results show that BA has been able to satisfy its customers by matching or exceeding their expectations and that those customers will travel with BA again. Interestingly, the results contradict the widespread belief that BA passengers are annoyed by a service failure/delay at LHR; this is because they expect to experience such a delay anyway.
LanguageEnglish
Article numbere0219
Pages1-13
Number of pages13
JournalJournal of Aerospace Technology and Management
Volume11
Early online date1 Dec 2018
Publication statusPublished - 2019
Event2017 Air Transport Research Society World Conference - University of Antwerp Stadscampus, Antwerp, Belgium
Duration: 5 Jul 20178 Jul 2017
https://www.uantwerpen.be/en/conferences/atrs-2017-air-transport-conference/ (Link to Conference Information)

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Customer satisfaction
Airports

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title = "The Impact of Delays on Customers' Satisfaction: An Empirical Analysis of the British Airways On-Time Performance at Heathrow Airport",
abstract = "Increased congestion at hub airports affects on-time airline performance to the detriment of customer satisfaction and may have substantially negative repercussions for airlines in a hypercompetitive environment. This paper concentrates on the on-time performance of British Airways (BA) at London Heathrow Airport (LHR) to identify BA’s delays/disruption management; measure the passengers’ expectations in case of a delay; and investigate the passenger satisfaction levels. A survey of 160 BA passengers based on a close-ended questionnaire was conducted, complemented by semi-structured interviews with four members of staff at BA’s network operations department. The survey results show that BA has been able to satisfy its customers by matching or exceeding their expectations and that those customers will travel with BA again. Interestingly, the results contradict the widespread belief that BA passengers are annoyed by a service failure/delay at LHR; this is because they expect to experience such a delay anyway.",
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The Impact of Delays on Customers' Satisfaction : An Empirical Analysis of the British Airways On-Time Performance at Heathrow Airport. / Efthymiou, Marina; Tchouamou Njoya, Eric; Lam Lo, Pak; Papatheodorou, Andreas; Randall, Daniel.

In: Journal of Aerospace Technology and Management, Vol. 11, e0219, 2019, p. 1-13.

Research output: Contribution to journalArticle

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