La institucionalización de la investigación en comunicación institucional y relaciones públicas en la Argentina

Translated title of the contribution: The institutionalization of strategic communication and public relations research in Argentina

Alejandro Álvarez Nobell, Gabriel Sadi, Verónica Méndez

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The chapter gives an account of the current state of strategic communication and public relations research in Argentina, with the aim of having a real dimension of it, its level of institutionalization and, in a prospective way, to delineate future lines of action.

It describes the academic discipline offer in the country and the main dimensions of the research trajectories in the field, based on a descriptive exploratory study carried out among subjects who are currently or have recently carried out some kind of activity linked to academic discipline research.
Original languageSpanish
Title of host publicationCuadernos Artesanos de Comunicación
Subtitle of host publicationLa pantalla insomne
EditorsFrancisco Javier Herrero Gutiérrez, Concha Mateos Martin, Samuel Toledano Buendia, Ciro Hernández, Alberto Ardèvol Abreu, Milena Trenta
Place of PublicationLa Laguna, Spain
PublisherUniversidad de la Laguna
Chapter162
Pages3287-3302
Number of pages16
Volume103
Edition2a
ISBN (Electronic)9788416458455
DOIs
Publication statusPublished - 1 Apr 2016
Externally publishedYes

    Fingerprint

Cite this

Álvarez Nobell, A., Sadi, G., & Méndez, V. (2016). La institucionalización de la investigación en comunicación institucional y relaciones públicas en la Argentina. In F. J. Herrero Gutiérrez, C. M. Martin, S. Toledano Buendia, C. Hernández, A. Ardèvol Abreu, & M. Trenta (Eds.), Cuadernos Artesanos de Comunicación: La pantalla insomne (2a ed., Vol. 103, pp. 3287-3302). La Laguna, Spain: Universidad de la Laguna. https://doi.org/10.4185/cac103