The lived experience of UK health communication professionals during the Covid-19 pandemic

Purpose – This research explores approaches to, impacts of and reflections on the Covid-19 pandemic for professional communicators in the English National Health Service. It was undertaken in order to
understand and analyse their lived experience and make recommendations for improving future system-wide performance.
Design/methodology/approach – Given the work pressure and additional commitments that communication practitioners have when working in crisis, the researchers chose a single data collection method. Qualitative and quantitative data collection was undertaken using an extensive self-completion survey instrument.
Findings – Ten distinct themes covering four time phases: crisis preparedness, entering the crisis, pandemic peak and post“first-wave” are discussed. They examine crisis readiness, to shifts in priorities and communication approaches to system-wide leadership and integration and the re-positioning of communication as a central player in pandemics.
Practical implications – The research outlines a number of areas for improvement along with practical recommendations for actions in the health system in readiness for future pandemics.
Originality/value – This is the first time the lived experience of communicators working through a pandemic at all levels in a national health system has been researched in the public relations literature.