The material-semiotics of fatherhood: The co-emergence of technology and contemporary fatherhood

Shona Bettany, Ben Kerrane, Margaret Hogg

Research output: Contribution to journalArticle

26 Citations (Scopus)


Using actor–network theory (ANT), this paper examines the role of caring technologies in the complex transition to new fatherhood. The study explores the ambivalent role these objects play in the family setting to co-enable different forms of fathering and masculinity. The paper explores the processes through which these objects, together with emerging fatherhood, enact a material-semiotic struggle over identity, processes, and action. In doing so, the paper derives insights of potential value to marketers, technological innovators, and policy makers alike.
Original languageEnglish
Pages (from-to)1544-1551
Number of pages8
JournalJournal of Business Research
Issue number7
Early online date28 Feb 2014
Publication statusPublished - Jul 2014
Externally publishedYes


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