The micromobility mindset: Socio-technical drivers of bike share scheme adoption in the UK

This paper explores the public's perceptions and socio-technical factors influencing the adoption of bike share schemes in the UK. The data was collected via an e-survey with 643 valid responses. The consistent Partial Least Square Structural Equation Modelling (PLS-SEM) bootstrapping algorithm was used to analyse the extended UTAUT2 model proposed by this study. Results show that most bike share scheme users preferred e-bikes over pedal bikes; most non-users have bike share schemes available locally; most frequent cyclists do not use bike share schemes; and the key motivator to use bike share schemes was improved safety and cycle infrastructure. For behavioural intention, the best predictor is perceived efficiency, followed by enjoyment, habit, and cycling infrastructure, while practical concerns, journey concerns, and social influence did not directly increase intention. For usage behaviour, key factors were cycling frequency, social influence, cycling infrastructure, and ease of use. The study provides a set of policy and practice recommendations in relation to the management and implementation of bike share schemes for the UK Government, local authorities and operators to increase bike share scheme adoption, including stronger legislation supporting integrated transport, better promotion of bike share schemes, improved stakeholder engagement and more inclusive infrastructure.