The presence of Web 2.0 tools on museum websites: A comparative study between England, France, Spain, Italy, and the USA

Ximena Lopez, Ilaria Margapoti, Roberto Maragliano, Giuseppe Bove

Research output: Contribution to journalArticle

31 Citations (Scopus)


In recent years, the Internet has become a place for participation, collaboration, and social exchange thanks to Web 2.0 tools. Museum websites are starting to incorporate these tools to involve audiences in ways that reach beyond the physical museum visit. This paper presents research exploring the extent to which museums in five countries (Italy, France, Spain, England, and the USA) have adopted Web 2.0 tools on their websites. Two hundred and forty museum websites belonging to four categories (arts, natural sciences, social sciences, and specialized) were analyzed, with results showing a low overall presence of Web 2.0 tools on museum websites, as well as significant differences in the use of Web 2.0 tools among countries and categories. The paper concludes with a discussion of the diversity of approaches in the use of Web 2.0 tools on museum websites
Original languageEnglish
Pages (from-to)235-249
Number of pages15
JournalMuseum Management and Curatorship
Issue number2
Publication statusPublished - Jun 2010
Externally publishedYes


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