The public relations process: A re-think

Business & Economics

• Public Relations 75%
• Business Process Re-engineering 72%
• Strategic Management 52%
• Management by Objectives 21%
• Corporate Planning 20%
• Business Transformation 20%
• Management Techniques 16%
• Business Organization 15%
• Management Model 14%
• Total Quality Management (TQM) 14%
• New Business 13%
• Supply Chain 9%
• Communication 9%

Engineering & Materials Science

• Public relations 100%
• Industry 23%
• Total quality management 11%
• Hammers 9%
• Supply chains 7%
• Information technology 6%
• Planning 4%
• Communication 3%

Social Sciences

• strategic management 30%
• engineering 30%
• management approach 20%
• management 18%
• rights approach 16%
• business organization 15%
• quality assurance 12%
• information technology 9%
• planning 7%
• communication 6%