Abstract
Physical distancing and masking due to COVID-19 were initially thought to magnify isolation and lone-liness. Instead, pursuits of the solitary have become socially recognized, valued, and positively appraised as engaging experiences of intense concentration. Solitude that is fostered by direct personal agency, individual choice, and commit-ment includes a diverse range of repetitive, self-regulating, and goal directed activities. These are theorized to constitute disciplined practices that are importantly connected to periods of cognitive and emotional self-development. These spawn positive emotions that function as ethical safeguards to the hazards of conformity.
| Original language | English |
|---|---|
| Pages (from-to) | 187-194 |
| Number of pages | 8 |
| Journal | Journal of the Association for Consumer Research |
| Volume | 8 |
| Issue number | 2 |
| Early online date | 3 Mar 2023 |
| DOIs | |
| Publication status | Published - 1 Apr 2023 |