The Role of Staff Engagement in Facilitating Staff-Led Value Co-Creation

Raisa Yakimova, Bill Merrilees, Dale Miller

Research output: Contribution to journalArticle

7 Citations (Scopus)

Abstract

Purpose: The study extends customer-led co-creation research to the related staff-led value co-creation domain. In particular, the purpose of this paper is to investigate the role of staff engagement as a facilitator of staff-led value co-creation. Design/methodology/approach: A new conceptual framework develops a model of staff-led value-creation, using three types of staff-led co-creation. A quantitative approach is used. Survey collection yielded a sample of 1,165 employees in an Australian not-for-profit context across 19 organizations. AMOS structural equation modeling analyzes the data. Findings: A major finding is the nexus between staff engagement and staff-led value co-creation. The nexus applies for three types of staff-led co-creation and three staff categories. Different explanatory mechanisms apply to each type of staff-led value co-creation. Research limitations/implications: The not-for-profit context may not generalize to the for-profit sector, but future research could clarify this matter. Practical implications: The results can inform organizations wishing to create greater service contributions through greater staff participation, which can include a staff-initiating (staff-led) role. Different value co-creation targets require different corporate triggers, reflecting the different explanatory mechanisms of each co-creation type. Social implications: Not-for-profit context ensures major social implications. Originality/value: The emphasis on staff-led value co-creation augments the customer-led co-creation literature. Additionally, exploring the (staff) engagement to (staff) value co-creation nexus is a novel contribution.

Original languageEnglish
Pages (from-to)250-264
Number of pages15
JournalJournal of Service Management
Volume28
Issue number2
DOIs
Publication statusPublished - 1 Jan 2017
Externally publishedYes

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conceptual framework
methodology
profit
Staff
Value co-creation
modeling
Co-creation
participation
services

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Yakimova, Raisa ; Merrilees, Bill ; Miller, Dale. / The Role of Staff Engagement in Facilitating Staff-Led Value Co-Creation. In: Journal of Service Management. 2017 ; Vol. 28, No. 2. pp. 250-264.
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The Role of Staff Engagement in Facilitating Staff-Led Value Co-Creation. / Yakimova, Raisa; Merrilees, Bill; Miller, Dale.

In: Journal of Service Management, Vol. 28, No. 2, 01.01.2017, p. 250-264.

Research output: Contribution to journalArticle

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