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The rubbish of marketing
Stuart Roper, Cathy Parker
Research output
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Contribution to journal
›
Article
›
peer-review
5
Citations (Scopus)
Overview
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Business & Economics
Marketing
100%
FMCG
49%
By-products
43%
Behavior Change
39%
Marketing Practices
38%
Consumer Attitudes
35%
Consumer Behaviour
29%