The seat of the soul and the soul of the seat: valuing the art of the traditional upholsterer

Research output: Contribution to journalConference article


The research study explores the concept of storytelling as a method to facilitate the communication of the art of the traditional upholsterer to add value to professionally restored chairs and sofas within the context of design and sustainable practice.
Original languageEnglish
Pages (from-to)747-759
Number of pages13
JournalGlobal Marketing Conference Proceedings
Publication statusPublished - 1 Jul 2018
EventGlobal Marketing Conference 2018: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management - Hotel New Otani Tokyo, Tokyo, Japan
Duration: 26 Jul 201829 Jun 2019 (Link to Conference Website)


Cite this