The research study explores the concept of storytelling as a method to facilitate the communication of the art of the traditional upholsterer to add value to professionally restored chairs and sofas within the context of design and sustainable practice.
|Number of pages||13|
|Journal||Global Marketing Conference Proceedings|
|Publication status||Published - 1 Jul 2018|
|Event||Global Marketing Conference 2018: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management - Hotel New Otani Tokyo, Tokyo, Japan|
Duration: 26 Jul 2018 → 29 Jun 2019
http://gammaconference.org/2018/index.html (Link to Conference Website)