Abstract
The research study explores the concept of storytelling as a method to facilitate the communication of the art of the traditional upholsterer to add value to professionally restored chairs and sofas within the context of design and sustainable practice.
Original language | English |
---|---|
Pages (from-to) | 747-759 |
Number of pages | 13 |
Journal | Global Marketing Conference Proceedings |
DOIs | |
Publication status | Published - 1 Jul 2018 |
Event | Global Marketing Conference 2018: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management - Hotel New Otani Tokyo, Tokyo, Japan Duration: 26 Jul 2018 → 29 Jun 2019 http://gammaconference.org/2018/index.html (Link to Conference Website) |