Abstract
The research study explores the concept of storytelling as a method to facilitate the communication of the art of the traditional upholsterer to add value to professionally restored chairs and sofas within the context of design and sustainable practice.
| Original language | English |
|---|---|
| Pages (from-to) | 747-759 |
| Number of pages | 13 |
| Journal | Global Marketing Conference Proceedings |
| DOIs | |
| Publication status | Published - 1 Jul 2018 |
| Event | Global Marketing Conference 2018: Bridging Asia and the World: Searching for Academic Excellence and Best Practice in Marketing and Management - Hotel New Otani Tokyo, Tokyo, Japan Duration: 26 Jul 2018 → 29 Jun 2019 http://gammaconference.org/2018/index.html (Link to Conference Website) |