The transformation of a legacy carrier - A case study of Turkish Airlines

Mehmet Erkan Dursun, John F. O'Connell, Zheng Lei, David Warnock-Smith

    Research output: Contribution to journalArticlepeer-review

    19 Citations (Scopus)


    This study examines the metronomic rise of Turkish Airlines into a global carrier in the period following domestic deregulation and part privatisation. Using a comparative assessment of the carrier's network and its competitive strategies during the 2003-2013/2014 period it was found that Turkish Airlines now benefits from considerable network, cost, service and brand advantages over competing European and to a lesser extent Middle-Eastern airlines. Its network operation based in Istanbul Ataturk airport enjoys strong geographic and demographic advantages, which enables it to optimise the use of its large and young short-haul fleet between a significant number of domestic and international points. This study has important implications for partially or fully state owned legacy carriers as to how to gain competitive advantages in an increasingly open and liberal airline industry.

    Original languageEnglish
    Pages (from-to)106-118
    Number of pages13
    JournalJournal of Air Transport Management
    Early online date14 Jul 2014
    Publication statusPublished - 1 Aug 2014


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