The transformation of a legacy carrier - A case study of Turkish Airlines

Mehmet Erkan Dursun; John F. O'Connell; Zheng Lei; David Warnock-Smith

doi:10.1016/j.jairtraman.2014.06.003

The transformation of a legacy carrier - A case study of Turkish Airlines

Mehmet Erkan Dursun, John F. O'Connell, Zheng Lei, David Warnock-Smith

Research output: Contribution to journal › Article › peer-review

21 Citations (Scopus)

Abstract

This study examines the metronomic rise of Turkish Airlines into a global carrier in the period following domestic deregulation and part privatisation. Using a comparative assessment of the carrier's network and its competitive strategies during the 2003-2013/2014 period it was found that Turkish Airlines now benefits from considerable network, cost, service and brand advantages over competing European and to a lesser extent Middle-Eastern airlines. Its network operation based in Istanbul Ataturk airport enjoys strong geographic and demographic advantages, which enables it to optimise the use of its large and young short-haul fleet between a significant number of domestic and international points. This study has important implications for partially or fully state owned legacy carriers as to how to gain competitive advantages in an increasingly open and liberal airline industry.

Original language	English
Pages (from-to)	106-118
Number of pages	13
Journal	Journal of Air Transport Management
Volume	40
Early online date	14 Jul 2014
DOIs	https://doi.org/10.1016/j.jairtraman.2014.06.003
Publication status	Published - 1 Aug 2014

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The transformation of a legacy carrier - A case study of Turkish Airlines

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