The value relevance of major media advertising expenditures: Some U.K. evidence

Syed Zulfiqar Ali Shah, Andrew W. Stark, Saeed Akbar

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)

Abstract

This study examines whether ACNielsen MEAL major media advertising expenditure measures, that are publicly available at a cost, have value relevance. Our results suggest that these advertising-expenditure measures are positively associated with market value. We also find little difference in the value relevance of these expenditures among different sizes of firms. Value relevance is found to be present only for nonmanufacturing firms. This suggests that the costly information provided by ACNielsen MEAL surveys may be potentially useful to market participants in valuing firms, at least for nonmanufacturing firms.

Original languageEnglish
Pages (from-to)187-206
Number of pages20
JournalInternational Journal of Accounting
Volume44
Issue number2
Early online date5 Apr 2009
DOIs
Publication statusPublished - 1 Jun 2009
Externally publishedYes

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