Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers

Shona Bettany, Ben Kerrane

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper reframes the dominant neo-liberal discourse of fat bodies as an outcome of personal consumption failure, by examining the life-narratives of two professional female weight-cyclers through a material-semiotic lens. In doing so it examines the consumption practices around the emergence of the body as obese within the obesogenic environment.
Original languageEnglish
Title of host publicationAdvances in Consumer Research 2016
Subtitle of host publicationProceedings
EditorsPage Moreau, Stefano Puntoni
PublisherAssociation for Consumer Research
Pages392-393
Number of pages2
VolumeNA-44
ISBN (Print)9780915552245
Publication statusPublished - 15 Apr 2017
Externally publishedYes
EventNorth American Conference for the Association for Consumer Research - The Maritim Hotel Berlin, Berlin, Germany
Duration: 27 Oct 201630 Oct 2016
http://www.decisionsciencenews.com/2016/10/05/acr-2016-berlin-germany-oct-27-30th/

Conference

ConferenceNorth American Conference for the Association for Consumer Research
Abbreviated titleACR 2016
CountryGermany
CityBerlin
Period27/10/1630/10/16
Internet address

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  • Cite this

    Bettany, S., & Kerrane, B. (2017). Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers . In P. Moreau, & S. Puntoni (Eds.), Advances in Consumer Research 2016: Proceedings (Vol. NA-44, pp. 392-393). Association for Consumer Research.