Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers

Shona Bettany; Ben Kerrane

Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

This paper reframes the dominant neo-liberal discourse of fat bodies as an outcome of personal consumption failure, by examining the life-narratives of two professional female weight-cyclers through a material-semiotic lens. In doing so it examines the consumption practices around the emergence of the body as obese within the obesogenic environment.

Original language	English
Title of host publication	Advances in Consumer Research 2016
Subtitle of host publication	Proceedings
Editors	Page Moreau, Stefano Puntoni
Publisher	Association for Consumer Research
Pages	392-393
Number of pages	2
Volume	NA-44
ISBN (Print)	9780915552245
Publication status	Published - 27 Oct 2016
Externally published	Yes
Event	North American Conference for the Association for Consumer Research 2016 - The Maritim Hotel Berlin, Berlin, Germany Duration: 27 Oct 2016 → 30 Oct 2016 http://www.decisionsciencenews.com/2016/10/05/acr-2016-berlin-germany-oct-27-30th/

Publication series

Name	Advances in Consumer Research
Publisher	Sheridan Books
ISSN (Print)	0098-9258

Conference

Conference	North American Conference for the Association for Consumer Research 2016
Abbreviated title	ACR 2016
Country/Territory	Germany
City	Berlin
Period	27/10/16 → 30/10/16
Internet address	http://www.decisionsciencenews.com/2016/10/05/acr-2016-berlin-germany-oct-27-30th/

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Theorising gender, theorising fat: the material-semiotics of the obesogenic environment for professional women weight cyclersAccepted author manuscript, 56 KB

https://www.acrwebsite.org/volumes/1022047/volumes/v44/NA-44Licence: Unspecified

Cite this

Bettany, S., & Kerrane, B. (2016). Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers . In P. Moreau, & S. Puntoni (Eds.), Advances in Consumer Research 2016: Proceedings (Vol. NA-44, pp. 392-393). (Advances in Consumer Research). Association for Consumer Research. https://www.acrwebsite.org/volumes/1022047/volumes/v44/NA-44

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abstract = "This paper reframes the dominant neo-liberal discourse of fat bodies as an outcome of personal consumption failure, by examining the life-narratives of two professional female weight-cyclers through a material-semiotic lens. In doing so it examines the consumption practices around the emergence of the body as obese within the obesogenic environment.",

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Bettany, S & Kerrane, B 2016, Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers . in P Moreau & S Puntoni (eds), Advances in Consumer Research 2016: Proceedings. vol. NA-44, Advances in Consumer Research, Association for Consumer Research, pp. 392-393, North American Conference for the Association for Consumer Research 2016, Berlin, Berlin, Germany, 27/10/16. <https://www.acrwebsite.org/volumes/1022047/volumes/v44/NA-44>

Theorising Gender, Theorising Fat : the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers . / Bettany, Shona; Kerrane, Ben.

Advances in Consumer Research 2016: Proceedings. ed. / Page Moreau; Stefano Puntoni. Vol. NA-44 Association for Consumer Research, 2016. p. 392-393 (Advances in Consumer Research).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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T1 - Theorising Gender, Theorising Fat

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AU - Kerrane, Ben

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N2 - This paper reframes the dominant neo-liberal discourse of fat bodies as an outcome of personal consumption failure, by examining the life-narratives of two professional female weight-cyclers through a material-semiotic lens. In doing so it examines the consumption practices around the emergence of the body as obese within the obesogenic environment.

AB - This paper reframes the dominant neo-liberal discourse of fat bodies as an outcome of personal consumption failure, by examining the life-narratives of two professional female weight-cyclers through a material-semiotic lens. In doing so it examines the consumption practices around the emergence of the body as obese within the obesogenic environment.

KW - Obesity

KW - Weight-cyclers

KW - Female bodies

KW - Consumption failures

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M3 - Conference contribution

SN - 9780915552245

VL - NA-44

T3 - Advances in Consumer Research

SP - 392

EP - 393

BT - Advances in Consumer Research 2016

A2 - Moreau, Page

A2 - Puntoni, Stefano

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Y2 - 27 October 2016 through 30 October 2016

ER -

Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers

Abstract

Publication series

Conference

UN SDGs

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