This paper reframes the dominant neo-liberal discourse of fat bodies as an outcome of personal consumption failure, by examining the life-narratives of two professional female weight-cyclers through a material-semiotic lens. In doing so it examines the consumption practices around the emergence of the body as obese within the obesogenic environment.
|Title of host publication||Advances in Consumer Research 2016|
|Subtitle of host publication||Proceedings|
|Editors||Page Moreau, Stefano Puntoni|
|Publisher||Association for Consumer Research|
|Number of pages||2|
|Publication status||Published - 15 Apr 2017|
|Event||North American Conference for the Association for Consumer Research - The Maritim Hotel Berlin, Berlin, Germany|
Duration: 27 Oct 2016 → 30 Oct 2016
|Conference||North American Conference for the Association for Consumer Research|
|Abbreviated title||ACR 2016|
|Period||27/10/16 → 30/10/16|
Bettany, S., & Kerrane, B. (2017). Theorising Gender, Theorising Fat: the Material-Semiotics of the Obesogenic Environment For Professional Women Weight-Cyclers . In P. Moreau, & S. Puntoni (Eds.), Advances in Consumer Research 2016: Proceedings (Vol. NA-44, pp. 392-393). Association for Consumer Research.