Abstract
This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspective that differs from the paradigmatic underpinnings of the major Western models. They draw conclusions about epistemological and practice differences between public relations in the West and in the Asia-Pacific region in a globalizing world.
Original language | English |
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Pages (from-to) | 397-407 |
Number of pages | 11 |
Journal | Public Relations Review |
Volume | 40 |
Issue number | 3 |
DOIs | |
Publication status | Published - 3 Sep 2014 |
Externally published | Yes |
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Profiles
-
Anne Gregory
- Department of Management - Professor of Corporate Communications
- Huddersfield Business School
- Centre for Participatory Culture - Member
Person: Academic