Toward an historically informed Asian model of public relations

Gregor Halff; Anne Gregory

doi:10.1016/j.pubrev.2014.02.028

Toward an historically informed Asian model of public relations

Gregor Halff, Anne Gregory

Research output: Contribution to journal › Article

11 Citations (Scopus)

Abstract

This paper undertakes a meta-analysis of the 51 historiographies of public relations in Asia-Pacific countries to identify common themes, threads and theoretical insights. The authors propose a set of necessary components for the study of Asia-Pacific public relations drawn from a historical perspective that differs from the paradigmatic underpinnings of the major Western models. They draw conclusions about epistemological and practice differences between public relations in the West and in the Asia-Pacific region in a globalizing world.

Original language	English
Pages (from-to)	397-407
Number of pages	11
Journal	Public Relations Review
Volume	40
Issue number	3
DOIs	https://doi.org/10.1016/j.pubrev.2014.02.028
Publication status	Published - 3 Sep 2014
Externally published	Yes

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Public relations

historiography

Asia

Asia-Pacific

Cite this

Halff, G., & Gregory, A. (2014). Toward an historically informed Asian model of public relations. Public Relations Review, 40(3), 397-407. https://doi.org/10.1016/j.pubrev.2014.02.028

Halff, Gregor ; Gregory, Anne. / Toward an historically informed Asian model of public relations. In: Public Relations Review. 2014 ; Vol. 40, No. 3. pp. 397-407.

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Halff, G & Gregory, A 2014, 'Toward an historically informed Asian model of public relations', Public Relations Review, vol. 40, no. 3, pp. 397-407. https://doi.org/10.1016/j.pubrev.2014.02.028

Toward an historically informed Asian model of public relations. / Halff, Gregor; Gregory, Anne.

In: Public Relations Review, Vol. 40, No. 3, 03.09.2014, p. 397-407.

Research output: Contribution to journal › Article

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