Original language | English |
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Title of host publication | International Perspectives of Marketing Theory |
Subtitle of host publication | Managing Marketplace Relations |
Editors | Mark Tadajewski, Robert Cluley |
Volume | 2 |
Publication status | Published - 2014 |
Externally published | Yes |
Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing
Edward Kasabov
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review