Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing

Edward Kasabov

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationInternational Perspectives of Marketing Theory
Subtitle of host publicationManaging Marketplace Relations
EditorsMark Tadajewski, Robert Cluley
Volume2
Publication statusPublished - 2014
Externally publishedYes

Cite this

Kasabov, E. (2014). Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing. In M. Tadajewski, & R. Cluley (Eds.), International Perspectives of Marketing Theory : Managing Marketplace Relations (Vol. 2)