Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing

Edward Kasabov

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationInternational Perspectives of Marketing Theory
Subtitle of host publicationManaging Marketplace Relations
EditorsMark Tadajewski, Robert Cluley
Volume2
Publication statusPublished - 2014
Externally publishedYes

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