Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing

Edward Kasabov

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	International Perspectives of Marketing Theory
Subtitle of host publication	Managing Marketplace Relations
Editors	Mark Tadajewski, Robert Cluley
Volume	2
Publication status	Published - 2014
Externally published	Yes

Cite this

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title = "Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing",

author = "Edward Kasabov",

year = "2014",

language = "English",

isbn = "9781446273609",

volume = "2",

editor = "Mark Tadajewski and Robert Cluley",

booktitle = "International Perspectives of Marketing Theory",

}

TY - CHAP

T1 - Towards a Contingent, Empirically Validated and Power Cognisant Relationship Marketing

AU - Kasabov, Edward

PY - 2014

Y1 - 2014

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M3 - Chapter

SN - 9781446273609

VL - 2

BT - International Perspectives of Marketing Theory

A2 - Tadajewski, Mark

A2 - Cluley, Robert

ER -