Towards a taxonomy of design options for augmented reality-based remote service business models

Stefan Ohlig, David Breitkreuz, Aliyu Aliyu, Rakesh Mishra, Dirk Stegelmeyer

Research output: Contribution to journalArticlepeer-review

Abstract

Purpose: The aim of this paper is to develop design options for Augmented Reality (AR)-based remote service business models to support the implementation of AR technology for remote services currently taking place in the manufacturing industry.
Methodology: The design options were developed using a qualitative content analysis based on the results of a systematic literature review and on focus group discussions with 19 service-responsible industry experts from 12 German manufacturing companies.
Results: The application of a conceptual approach to taxonomy development resulted in a novel morphological framework with a total of 18 dimensions, each with two to six distinct characteristics representing the targeted design options of AR-based remote service business models.
The theoretical contribution: Since previous research on AR for remote services has largely neglected the business model perspective, this work makes a significant contribution to this scarcely explored research field by providing a systematic basis for describing and classifying such business models in terms of their design.
Practical implications: The results provide industrial practice with the most important aspects to consider when designing AR-based remote service business models.
Original languageEnglish
JournalEngineering Management in Production and Services
Publication statusAccepted/In press - 20 Mar 2024

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