Transient Analysis for Music and Moving Images: Consideration for Television Advertising

Andrew Rogers, Ian Gibson

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

In audiovisual composition, coupling montage moving images with music is common practice. Interpretation of the effect on an audioviewer's consequent interpretation of the composition is discursive and unquantified. Meth-odology for evaluating the audiovisual multimodal inter-activity is proposed, developing an analysis procedure via the study of modality interdependent transient structures, explained as forming the foundation of perception via the concept of Basic Exposure response to the stimulus. The research has implications for analysis of all audiovisual media, with practical implications in television advertis-ing as a discrete typology of target driven audiovisual presentation. Examples from contemporary advertising are used to explore typical transient interaction patterns and the consequences of which are discussed from the practical viewpoint of the audiovisual composer.
Original languageEnglish
Title of host publicationProceedings of the 40th International Computer Music Conference and the 11th Sound & Music Computing conference
PublisherInternational Computer Music Association
Pages1226-1232
Number of pages7
Volume2014
Publication statusPublished - Sep 2014
Event40th International Computer Music Conference Joint with the 11th Sound and Music Computing Conference: Music Technology Meets Philosophy: From Digital Echos to Virtual Ethos - Athens, Greece
Duration: 14 Sep 201420 Sep 2014
http://www.di.uoa.gr/node/1385 (Link to Conference Website)

Conference

Conference40th International Computer Music Conference Joint with the 11th Sound and Music Computing Conference
Abbreviated titleICMC / SMC
CountryGreece
CityAthens
Period14/09/1420/09/14
Internet address

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  • Cite this

    Rogers, A., & Gibson, I. (2014). Transient Analysis for Music and Moving Images: Consideration for Television Advertising. In Proceedings of the 40th International Computer Music Conference and the 11th Sound & Music Computing conference (Vol. 2014, pp. 1226-1232). International Computer Music Association. http://hdl.handle.net/2027/spo.bbp2372.2014.188