Transient Analysis for Music and Moving Images: Consideration for Television Advertising

Andrew Rogers; Ian Gibson

Transient Analysis for Music and Moving Images: Consideration for Television Advertising

Andrew Rogers, Ian Gibson

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

In audiovisual composition, coupling montage moving images with music is common practice. Interpretation of the effect on an audioviewer's consequent interpretation of the composition is discursive and unquantified. Meth-odology for evaluating the audiovisual multimodal inter-activity is proposed, developing an analysis procedure via the study of modality interdependent transient structures, explained as forming the foundation of perception via the concept of Basic Exposure response to the stimulus. The research has implications for analysis of all audiovisual media, with practical implications in television advertis-ing as a discrete typology of target driven audiovisual presentation. Examples from contemporary advertising are used to explore typical transient interaction patterns and the consequences of which are discussed from the practical viewpoint of the audiovisual composer.

Original language	English
Title of host publication	Proceedings of the 40th International Computer Music Conference and the 11th Sound & Music Computing conference
Publisher	International Computer Music Association
Pages	1226-1232
Number of pages	7
Volume	2014
Publication status	Published - Sep 2014
Event	40th International Computer Music Conference Joint with the 11th Sound and Music Computing Conference: Music Technology Meets Philosophy: From Digital Echos to Virtual Ethos - Athens, Greece Duration: 14 Sep 2014 → 20 Sep 2014 http://www.di.uoa.gr/node/1385 (Link to Conference Website)

Conference

Conference	40th International Computer Music Conference Joint with the 11th Sound and Music Computing Conference
Abbreviated title	ICMC / SMC
Country/Territory	Greece
City	Athens
Period	14/09/14 → 20/09/14
Internet address	http://www.di.uoa.gr/node/1385 (Link to Conference Website)

Access to Document

http://hdl.handle.net/2027/spo.bbp2372.2014.188Licence: CC BY-NC-ND

Ian Gibson
- I.S.Gibsonhud.acuk
- Department of Computer Science - Senior Lecturer
- School of Computing and Engineering
- Centre for Research in New Music - Member
- Centre for Audio and Psychoacoustic Engineering - Member
Person: Academic

Cite this

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title = "Transient Analysis for Music and Moving Images: Consideration for Television Advertising",

abstract = "In audiovisual composition, coupling montage moving images with music is common practice. Interpretation of the effect on an audioviewer's consequent interpretation of the composition is discursive and unquantified. Meth-odology for evaluating the audiovisual multimodal inter-activity is proposed, developing an analysis procedure via the study of modality interdependent transient structures, explained as forming the foundation of perception via the concept of Basic Exposure response to the stimulus. The research has implications for analysis of all audiovisual media, with practical implications in television advertis-ing as a discrete typology of target driven audiovisual presentation. Examples from contemporary advertising are used to explore typical transient interaction patterns and the consequences of which are discussed from the practical viewpoint of the audiovisual composer.",

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note = "40th International Computer Music Conference Joint with the 11th Sound and Music Computing Conference : Music Technology Meets Philosophy: From Digital Echos to Virtual Ethos, ICMC / SMC ; Conference date: 14-09-2014 Through 20-09-2014",

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Rogers, A & Gibson, I 2014, Transient Analysis for Music and Moving Images: Consideration for Television Advertising. in Proceedings of the 40th International Computer Music Conference and the 11th Sound & Music Computing conference. vol. 2014, International Computer Music Association, pp. 1226-1232, 40th International Computer Music Conference Joint with the 11th Sound and Music Computing Conference, Athens, Greece, 14/09/14. <http://hdl.handle.net/2027/spo.bbp2372.2014.188>

Transient Analysis for Music and Moving Images : Consideration for Television Advertising. / Rogers, Andrew; Gibson, Ian.

Proceedings of the 40th International Computer Music Conference and the 11th Sound & Music Computing conference. Vol. 2014 International Computer Music Association, 2014. p. 1226-1232.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Transient Analysis for Music and Moving Images

T2 - 40th International Computer Music Conference Joint with the 11th Sound and Music Computing Conference

AU - Rogers, Andrew

AU - Gibson, Ian

PY - 2014/9

Y1 - 2014/9

N2 - In audiovisual composition, coupling montage moving images with music is common practice. Interpretation of the effect on an audioviewer's consequent interpretation of the composition is discursive and unquantified. Meth-odology for evaluating the audiovisual multimodal inter-activity is proposed, developing an analysis procedure via the study of modality interdependent transient structures, explained as forming the foundation of perception via the concept of Basic Exposure response to the stimulus. The research has implications for analysis of all audiovisual media, with practical implications in television advertis-ing as a discrete typology of target driven audiovisual presentation. Examples from contemporary advertising are used to explore typical transient interaction patterns and the consequences of which are discussed from the practical viewpoint of the audiovisual composer.

AB - In audiovisual composition, coupling montage moving images with music is common practice. Interpretation of the effect on an audioviewer's consequent interpretation of the composition is discursive and unquantified. Meth-odology for evaluating the audiovisual multimodal inter-activity is proposed, developing an analysis procedure via the study of modality interdependent transient structures, explained as forming the foundation of perception via the concept of Basic Exposure response to the stimulus. The research has implications for analysis of all audiovisual media, with practical implications in television advertis-ing as a discrete typology of target driven audiovisual presentation. Examples from contemporary advertising are used to explore typical transient interaction patterns and the consequences of which are discussed from the practical viewpoint of the audiovisual composer.

KW - audiovisual composition

KW - transient interaction patterns

M3 - Conference contribution

VL - 2014

SP - 1226

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BT - Proceedings of the 40th International Computer Music Conference and the 11th Sound & Music Computing conference

PB - International Computer Music Association

Y2 - 14 September 2014 through 20 September 2014

ER -

Transient Analysis for Music and Moving Images: Consideration for Television Advertising

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Ian Gibson

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