Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic Circulation

Matthew Hills

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

5 Citations (Scopus)


This chapter considers how transmedia paratexts can operate in a variety of ways, sometimes being targeted at fan subcultures, and sometimes reinforcing the cultural value of a media franchise. Specific paratexts can offer informational functions for fans, guiding them across other paratexts, and can also respond to fan criticisms. Although transmedia paratexts have often been viewed as diegetic, this downplays an “auratic” role, e.g., museum exhibits aimed at legitimating media properties. The chapter concludes by addressing how commercial paratexts such as merchandise and reviews aggregators have become sites of audience struggle rather than merely brand/narrative extensions or textual framings.
Original languageEnglish
Title of host publicationThe Routledge Companion to Transmedia Studies
EditorsMatthew Freeman, Renira Rampazzo Gambarato
Place of PublicationNew York
Number of pages8
ISBN (Electronic)9781351054904, 9781351054898
ISBN (Print)9781138483439, 9780367580506
Publication statusPublished - 1 Oct 2018

Publication series

NameRoutledge Media and Cultural Studies Companions


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