Transmedia Paratexts: Informational, Commercial, Diegetic, and Auratic Circulation

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    This chapter considers how transmedia paratexts can operate in a variety of ways, sometimes being targeted at fan subcultures, and sometimes reinforcing the cultural value of a media franchise. Specific paratexts can offer informational functions for fans, guiding them across other paratexts, and can also respond to fan criticisms. Although transmedia paratexts have often been viewed as diegetic, this downplays an “auratic” role, e.g., museum exhibits aimed at legitimating media properties. The chapter concludes by addressing how commercial paratexts such as merchandise and reviews aggregators have become sites of audience struggle rather than merely brand/narrative extensions or textual framings.
    Original languageEnglish
    Title of host publicationThe Routledge Companion to Transmedia Studies
    EditorsMatthew Freeman, Renira Rampazzo Gambarato
    Place of PublicationNew York
    Number of pages8
    ISBN (Electronic)9781351054904, 9781351054898
    ISBN (Print)9781138483439
    Publication statusPublished - 1 Oct 2018

    Publication series

    NameRoutledge Media and Cultural Studies Companions


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