Travel as learned behaviour: Western migrants in Hong Kong and Macau

Bob McKercher, Aaron Yankholmes

Research output: Contribution to journalArticlepeer-review

13 Citations (Scopus)


This paper examines travel by western migrants who have moved to the Hong Kong or Macau Special Administrative Regions of China. Previous research suggests travel patterns are a form of learned behaviour. New migrants initially exhibit patterns learned from their home countries, but over time their patterns change and reflect more those of residents of their new countries as they learn and adopt new behaviours. This situation was not observed among western migrants. Instead, they exhibited patterns that were internally consistent, regardless of the migrant's origin, but different from those of the local Chinese populace. The paper argues that western migrants, who generally live in a parallel expatriate bubble to those host community, have learned travel patterns from others who also live in that bubble.

Original languageEnglish
Pages (from-to)191-200
Number of pages10
JournalTourism Management
Early online date4 Feb 2018
Publication statusPublished - 1 Aug 2018
Externally publishedYes


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