TY - JOUR
T1 - Turbulence, Discovery and Foreign Market Entry
T2 - A Longitudinal Study of an Entry into the Russian Market
AU - Johanson, Martin
AU - Johanson, Jan
PY - 2006/3/1
Y1 - 2006/3/1
N2 - Firms entering transition markets are typically ignorant about those markets, and the markets, owing to the transition from a planned to a market economy, are typically turbulent. Consequently the entry process involves discoveries that could not have been predicted in advance. This position is supported by a longitudinal study in real-time of a Swedish firm's entry into the Russian market between 1987 and 1993. The paper distinguishes between three types of activity that form part of the entry process, namely search, routines and improvisation, and it discusses how they relate to operative and strategic discoveries made and the characteristics of the entry process.
AB - Firms entering transition markets are typically ignorant about those markets, and the markets, owing to the transition from a planned to a market economy, are typically turbulent. Consequently the entry process involves discoveries that could not have been predicted in advance. This position is supported by a longitudinal study in real-time of a Swedish firm's entry into the Russian market between 1987 and 1993. The paper distinguishes between three types of activity that form part of the entry process, namely search, routines and improvisation, and it discusses how they relate to operative and strategic discoveries made and the characteristics of the entry process.
KW - Multinational corporations
KW - Subsidiaries
KW - Entrepreneurship development
UR - http://www.scopus.com/inward/record.url?scp=33846845013&partnerID=8YFLogxK
U2 - 10.1007/s11575-006-0044-3
DO - 10.1007/s11575-006-0044-3
M3 - Article
AN - SCOPUS:33846845013
VL - 46
SP - 179
EP - 205
JO - Management International Review
JF - Management International Review
SN - 0938-8249
IS - 2
ER -