Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: Extending semiotic theory

Hanqun Song, Qing Shan Ding, Jing Bill Xu, Jong-Hyeong Kim, Richard C. Y. Chang

Research output: Contribution to journalArticlepeer-review

5 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Typographic design of outdoor signage, restaurant authenticity, and consumers’ willingness to dine: Extending semiotic theory'. Together they form a unique fingerprint.

Business & Economics

Earth & Environmental Sciences