TY - JOUR
T1 - UK expat political connectivity and engagement
T2 - Perspectives from the far side of the world!
AU - Garry, Tony
AU - Roper, Stuart
PY - 2011/7
Y1 - 2011/7
N2 - Research among expatriates eligible to vote in country of origin elections is sparse and tends to focus on legal and political considerations while ignoring psychological and sociological issues. This is surprising given recent research suggesting that of approximately 5.5 million UK citizens living abroad, only an estimated 13,000 registered to vote in the 2010 UK General Election. Drawing on social psychology, consumer behaviour and political marketing literature, this research provides insights into voting attitudes and behaviour of UK expatriates living in New Zealand. Adopting a qualitative research methodology incorporating diary completion and interviews, findings are reported in three key areas: contextual political and socio-economic influences on decisions to move abroad, levels of political connectivity, and finally levels of political engagement. Based on these findings, a segmentation tool and tentative engagement strategies are proposed to enhance the likelihood of expatriate participation in future elections.
AB - Research among expatriates eligible to vote in country of origin elections is sparse and tends to focus on legal and political considerations while ignoring psychological and sociological issues. This is surprising given recent research suggesting that of approximately 5.5 million UK citizens living abroad, only an estimated 13,000 registered to vote in the 2010 UK General Election. Drawing on social psychology, consumer behaviour and political marketing literature, this research provides insights into voting attitudes and behaviour of UK expatriates living in New Zealand. Adopting a qualitative research methodology incorporating diary completion and interviews, findings are reported in three key areas: contextual political and socio-economic influences on decisions to move abroad, levels of political connectivity, and finally levels of political engagement. Based on these findings, a segmentation tool and tentative engagement strategies are proposed to enhance the likelihood of expatriate participation in future elections.
KW - Expats
KW - Political connectivity
KW - Political engagement
KW - Political marketing
UR - http://www.scopus.com/inward/record.url?scp=79960868630&partnerID=8YFLogxK
U2 - 10.1080/0267257X.2011.592506
DO - 10.1080/0267257X.2011.592506
M3 - Article
AN - SCOPUS:79960868630
VL - 27
SP - 762
EP - 781
JO - Journal of Marketing Management
JF - Journal of Marketing Management
SN - 0267-257X
IS - 7-8
ER -