UK government communication: From evolution to revolution

This chapter takes an overview of the development of the UK Government Communication Service (GCS), touching briefly on its origins but mainly focusing on the changes that have taken place in the last 25 years. It argues that after a slow, revolutionary start, there is now revolutionary change, which has transformed the service from one characterised by well-intentioned amateurism to one of professional proficiency. The chapter chronicles the main events and political contexts that have shaped government communication over the last seven decades and contends that they can be categorised into six distinct periods, each with their own specific characteristics. There are a number of themes that remain constant throughout: a recurring battle to remain free from politicisation; steady progress towards closer coordination of communication activity by government departments and the ‘centre’ (Cabinet Office); a shift to a more marketing-based model of communication and the ongoing drive to professionalise the service through professional development, which has become increasingly structured over time. The result is that GCS is now recognised as a global leader in government communication and, rather than being seen to be lagging behind the private sector, now has much to teach it.