Understanding How Design Action Plans Support the Strategic Use of Design

Emilene Zitkus, Jea Hoo Na, Martin Evans, Andrew Walters, Rachel Cooper

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The strategic use of design at the national level to drive economic and societal impact benefits from coordinated activities that integrate and apply key stakeholder agendas. This study is part of a large research project that aims to develop an integrated action plan for design in the UK, generating insights that go beyond existing approaches in order to achieve greater recognition and application of design as a strategic driver of innovation. Drawing upon Nagy and Fawcett (2003) ‘VMOSA’ strategic planning process, the paper systematically analyses six European Design Action Plans (DAPs) to better understanding the key components required of action plans. The analysis demonstrates that while DAPs vary significantly in their format, structure and articulation of actions, the insights generated directly inform understanding of how these plans can effectively support the strategic use of design in the public and private sectors in the UK.
Original languageEnglish
Title of host publication Proceedings of DRS 2018
Subtitle of host publicationDesign Innovation Management
EditorsCristiano Storni, Keelin Leahy, Muireann McMahon, Peter Lloyd, Erik Bohemia
ChapterSection 8
Number of pages12
ISBN (Electronic)9781912294169
Publication statusPublished - 2018
Externally publishedYes
EventDesign Research Society 2018: Catalyst - University of Limerick, Limerick, Ireland
Duration: 25 Jun 201828 Jun 2018
http://www.drs2018limerick.org/ (Link to Conference Website)


ConferenceDesign Research Society 2018
Abbreviated titleDRS 2018
Internet address


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