Understanding public relations in the 'sharing economy'

Anne Gregory, Gregor Halff

Research output: Contribution to journalArticle

13 Citations (Scopus)

Abstract

In spite of the macro-economic impact of the so-called 'sharing economy' there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the 'sharing economy' is exerting on the public relations function. The authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts 'circuits of commerce' and 'viable matches' from economic sociology and communicative constitution of organizations theory to develop the notions of 'deliberate disintermediation' and 'circuits of communication' in public relations. The contention is that by doing this, communicative acts not only contribute meaning in the sharing economy, but have economic value. Furthermore, the sharing economy poses challenges to the traditional forms of organizing public relations functions, but offers opportunities to realize different potential when public relations facilitates circuits of communication and becomes a meta-communicative competence embedded within the organization.

LanguageEnglish
Pages4-13
Number of pages10
JournalPublic Relations Review
Volume43
Issue number1
Early online date12 Nov 2016
DOIs
Publication statusPublished - Mar 2017

Fingerprint

Public relations
economy
Economics
Networks (circuits)
communication
Communication
organization theory
communicative competence
economic sociology
economic value
economic impact
commerce
macroeconomics
academy
Macros
constitution
organization
discourse

Cite this

@article{43a882691ce847f0b24bc2dc662104da,
title = "Understanding public relations in the 'sharing economy'",
abstract = "In spite of the macro-economic impact of the so-called 'sharing economy' there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the 'sharing economy' is exerting on the public relations function. The authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts 'circuits of commerce' and 'viable matches' from economic sociology and communicative constitution of organizations theory to develop the notions of 'deliberate disintermediation' and 'circuits of communication' in public relations. The contention is that by doing this, communicative acts not only contribute meaning in the sharing economy, but have economic value. Furthermore, the sharing economy poses challenges to the traditional forms of organizing public relations functions, but offers opportunities to realize different potential when public relations facilitates circuits of communication and becomes a meta-communicative competence embedded within the organization.",
keywords = "Communicative constitution of organizations, Economic sociology, Organization, Public relations, Sharing economy",
author = "Anne Gregory and Gregor Halff",
year = "2017",
month = "3",
doi = "10.1016/j.pubrev.2016.10.008",
language = "English",
volume = "43",
pages = "4--13",
journal = "Public Relations Review",
issn = "0363-8111",
publisher = "Elsevier BV",
number = "1",

}

Understanding public relations in the 'sharing economy'. / Gregory, Anne; Halff, Gregor.

In: Public Relations Review, Vol. 43, No. 1, 03.2017, p. 4-13.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Understanding public relations in the 'sharing economy'

AU - Gregory, Anne

AU - Halff, Gregor

PY - 2017/3

Y1 - 2017/3

N2 - In spite of the macro-economic impact of the so-called 'sharing economy' there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the 'sharing economy' is exerting on the public relations function. The authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts 'circuits of commerce' and 'viable matches' from economic sociology and communicative constitution of organizations theory to develop the notions of 'deliberate disintermediation' and 'circuits of communication' in public relations. The contention is that by doing this, communicative acts not only contribute meaning in the sharing economy, but have economic value. Furthermore, the sharing economy poses challenges to the traditional forms of organizing public relations functions, but offers opportunities to realize different potential when public relations facilitates circuits of communication and becomes a meta-communicative competence embedded within the organization.

AB - In spite of the macro-economic impact of the so-called 'sharing economy' there is a nearly complete dearth of contributions from the communication academy to its discourse. More attention is overdue, particularly for the conceptual pressure the 'sharing economy' is exerting on the public relations function. The authors propose a reconceptualization of public relations by identifying the constitutive aspects of the sharing economy and bringing together the explanatory concepts 'circuits of commerce' and 'viable matches' from economic sociology and communicative constitution of organizations theory to develop the notions of 'deliberate disintermediation' and 'circuits of communication' in public relations. The contention is that by doing this, communicative acts not only contribute meaning in the sharing economy, but have economic value. Furthermore, the sharing economy poses challenges to the traditional forms of organizing public relations functions, but offers opportunities to realize different potential when public relations facilitates circuits of communication and becomes a meta-communicative competence embedded within the organization.

KW - Communicative constitution of organizations

KW - Economic sociology

KW - Organization

KW - Public relations

KW - Sharing economy

UR - http://www.scopus.com/inward/record.url?scp=85008263712&partnerID=8YFLogxK

U2 - 10.1016/j.pubrev.2016.10.008

DO - 10.1016/j.pubrev.2016.10.008

M3 - Article

VL - 43

SP - 4

EP - 13

JO - Public Relations Review

T2 - Public Relations Review

JF - Public Relations Review

SN - 0363-8111

IS - 1

ER -