Financial risky decisions and evaluations pervade many human everyday activities. Scientific research in such decision-making typically explores the influence of socio-economic and cognitive factors on financial behavior. However, very little research has explored the holistic influence of contextual, emotional, and hormonal factors on preferences for risk in insurance and investment behaviors. Accordingly, the goal of this review article is to address the complexity of individual risky behavior and its underlying psychological factors, as well as to critically examine current regulations on financial behavior.
- Department of Logistics, Marketing, Hospitality and Analytics - Lecturer in the Department of LMHA
- Huddersfield Business School
- Behavioural Research Centre
Person: Academic, Doctor of Philosophy