United Kingdom: The Justified Ancients of Mu Mu's 'Comeback' as a Transmedia Undertaking

    Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


    Work on transmediality, despite being concerned with intellectual properties moving across media, has tended to focus on film, television, comic books and video games. This chapter addresses the role(s) of fandom and place within the transmedia undertaking of 'Welcome to the Dark Ages' (WTTDA). Transmedia theory and work surrounding participatory art have rarely collided. The participatory art of 'WTTDA' thus became similarly transmedial and multiplied. Fans responded by creating and uploading videos, by distributing lyric sheets and by tweeting, while others aimed to archive or record as much of the art and its presentation as possible, also using social media. Weaving (trans)media together in this bounded, ritualistic space and time, 'WTTDA' was both local and transnational; impermanent and textually traced; co-present and disseminated via social media; subversive and promotionally on-brand. In this case, theorizing popular music and its mythologies as a form of transmedia undertaking means accepting the contradictions.
    Original languageEnglish
    Title of host publicationGlobal Convergence Cultures
    Subtitle of host publicationTransmedia Earth
    EditorsMatthew Freeman, William Proctor
    Place of PublicationNew York
    Number of pages19
    ISBN (Electronic)9781315188478, 9781351743211
    ISBN (Print)9781138732384
    Publication statusPublished - 30 Apr 2018

    Publication series

    NameRoutledge Advances in Internationalizing Media Studies


    Dive into the research topics of 'United Kingdom: The Justified Ancients of Mu Mu's 'Comeback' as a Transmedia Undertaking'. Together they form a unique fingerprint.

    Cite this