United Kingdom

The Justified Ancients of Mu Mu's 'Comeback' as a Transmedia Undertaking

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Work on transmediality, despite being concerned with intellectual properties moving across media, has tended to focus on film, television, comic books and video games. This chapter addresses the role(s) of fandom and place within the transmedia undertaking of 'Welcome to the Dark Ages' (WTTDA). Transmedia theory and work surrounding participatory art have rarely collided. The participatory art of 'WTTDA' thus became similarly transmedial and multiplied. Fans responded by creating and uploading videos, by distributing lyric sheets and by tweeting, while others aimed to archive or record as much of the art and its presentation as possible, also using social media. Weaving (trans)media together in this bounded, ritualistic space and time, 'WTTDA' was both local and transnational; impermanent and textually traced; co-present and disseminated via social media; subversive and promotionally on-brand. In this case, theorizing popular music and its mythologies as a form of transmedia undertaking means accepting the contradictions.
Original languageEnglish
Title of host publicationGlobal Convergence Cultures
Subtitle of host publicationTransmedia Earth
EditorsMatthew Freeman, William Proctor
Place of PublicationNew York
PublisherRoutledge
Chapter1
Pages19-37
Number of pages19
Edition1st
ISBN (Electronic)9781315188478, 9781351743211
ISBN (Print)9781138732384
DOIs
Publication statusPublished - 30 Apr 2018

Publication series

NameRoutledge Advances in Internationalizing Media Studies

Fingerprint

Art
Comeback
Dark Ages
Social Media
Popular music
Mythology
Lyrics
Video Games
Comic Books
Intellectual Property

Cite this

Hills, M. (2018). United Kingdom: The Justified Ancients of Mu Mu's 'Comeback' as a Transmedia Undertaking. In M. Freeman, & W. Proctor (Eds.), Global Convergence Cultures: Transmedia Earth (1st ed., pp. 19-37). (Routledge Advances in Internationalizing Media Studies). New York: Routledge. https://doi.org/10.4324/9781315188478
Hills, Matthew. / United Kingdom : The Justified Ancients of Mu Mu's 'Comeback' as a Transmedia Undertaking. Global Convergence Cultures: Transmedia Earth. editor / Matthew Freeman ; William Proctor. 1st. ed. New York : Routledge, 2018. pp. 19-37 (Routledge Advances in Internationalizing Media Studies).
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Hills, M 2018, United Kingdom: The Justified Ancients of Mu Mu's 'Comeback' as a Transmedia Undertaking. in M Freeman & W Proctor (eds), Global Convergence Cultures: Transmedia Earth. 1st edn, Routledge Advances in Internationalizing Media Studies, Routledge, New York, pp. 19-37. https://doi.org/10.4324/9781315188478

United Kingdom : The Justified Ancients of Mu Mu's 'Comeback' as a Transmedia Undertaking. / Hills, Matthew.

Global Convergence Cultures: Transmedia Earth. ed. / Matthew Freeman; William Proctor. 1st. ed. New York : Routledge, 2018. p. 19-37 (Routledge Advances in Internationalizing Media Studies).

Research output: Chapter in Book/Report/Conference proceedingChapter

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Hills M. United Kingdom: The Justified Ancients of Mu Mu's 'Comeback' as a Transmedia Undertaking. In Freeman M, Proctor W, editors, Global Convergence Cultures: Transmedia Earth. 1st ed. New York: Routledge. 2018. p. 19-37. (Routledge Advances in Internationalizing Media Studies). https://doi.org/10.4324/9781315188478