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Unknown, surprising, and economically significant: The realities of electronic word of mouth in Chinese social networking sites
Edward Kasabov
Research output
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Contribution to journal
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Article
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peer-review
31
Citations (Scopus)
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Dive into the research topics of 'Unknown, surprising, and economically significant: The realities of electronic word of mouth in Chinese social networking sites'. Together they form a unique fingerprint.
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Keyphrases
Social Networking Sites
100%
Electronic Word-of-mouth
100%
Motivation
25%
Rapid Growth
12%
Consumer Behaviour
12%
Social Capital
12%
Chinese Stock Market
12%
Chinese Consumers
12%
Online Platform
12%
Extant Research
12%
Social Motivation
12%
Normative Expectations
12%
Word-of-mouth Intentions
12%
Online Users
12%
Hedonic Motivation
12%
Theory Development
12%
Internet Usage
12%
Social Sciences
Chinese
100%
Social Networking Site
100%
Electronic Word of Mouth
100%
Empirical Research
14%
Normativity
14%
Social Capital
14%
Consumer Behavior
14%
Extant Research
14%
Theory Development
14%
Research Report
14%
Psychology
Social Networking Site
100%
Consumer Behavior
25%
Theory Development
25%