Values added in speciality coffee: Connecting product and place through songlines

Leigh Morland

Research output: Contribution to journalArticle

Abstract

This conceptual article explores the notion of ‘values added’ in the emerging context of specialty coffee. Previous studies have not considered the impact of shared values across the sector, through the supply chain to coffee shops. It is proposed that shared values contribute to differentiation in specialty coffee, resulting in distinctive coffee products and coffee shop experiences. ‘Values added’ are explored through the Aboriginal meaning system of songlines. This represents a playful approach to contextual theorizing, providing a new way of identifying and understanding the transfer of shared values across the sector. Four categories of shared values are identified relating to: ‘ecology’, ‘journey’, ‘integration’ and ‘attention to detail’, which are used to inform a values-added conceptual framework. Finally, the study makes recommendations for further research within the context of specialty coffee, emphasizing the importance using and aligning theory to enhance the understanding of differentiation.
Original languageEnglish
Pages (from-to)113-124
Number of pages12
JournalInternational Journal of Entrepreneurship and Innovation
Volume19
Issue number2
Early online date7 Mar 2018
DOIs
Publication statusPublished - 1 May 2018

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