Abstract
| Language | English |
|---|---|
| Pages | 113-124 |
| Number of pages | 12 |
| Journal | International Journal of Entrepreneurship and Innovation |
| Volume | 19 |
| Issue number | 2 |
| Early online date | 7 Mar 2018 |
| DOIs | |
| Publication status | Published - 1 May 2018 |
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Values added in speciality coffee : Connecting product and place through songlines. / Morland, Leigh.
In: International Journal of Entrepreneurship and Innovation, Vol. 19, No. 2, 01.05.2018, p. 113-124.Research output: Contribution to journal › Article
TY - JOUR
T1 - Values added in speciality coffee
T2 - International Journal of Entrepreneurship and Innovation
AU - Morland, Leigh
PY - 2018/5/1
Y1 - 2018/5/1
N2 - This conceptual article explores the notion of ‘values added’ in the emerging context of specialty coffee. Previous studies have not considered the impact of shared values across the sector, through the supply chain to coffee shops. It is proposed that shared values contribute to differentiation in specialty coffee, resulting in distinctive coffee products and coffee shop experiences. ‘Values added’ are explored through the Aboriginal meaning system of songlines. This represents a playful approach to contextual theorizing, providing a new way of identifying and understanding the transfer of shared values across the sector. Four categories of shared values are identified relating to: ‘ecology’, ‘journey’, ‘integration’ and ‘attention to detail’, which are used to inform a values-added conceptual framework. Finally, the study makes recommendations for further research within the context of specialty coffee, emphasizing the importance using and aligning theory to enhance the understanding of differentiation.
AB - This conceptual article explores the notion of ‘values added’ in the emerging context of specialty coffee. Previous studies have not considered the impact of shared values across the sector, through the supply chain to coffee shops. It is proposed that shared values contribute to differentiation in specialty coffee, resulting in distinctive coffee products and coffee shop experiences. ‘Values added’ are explored through the Aboriginal meaning system of songlines. This represents a playful approach to contextual theorizing, providing a new way of identifying and understanding the transfer of shared values across the sector. Four categories of shared values are identified relating to: ‘ecology’, ‘journey’, ‘integration’ and ‘attention to detail’, which are used to inform a values-added conceptual framework. Finally, the study makes recommendations for further research within the context of specialty coffee, emphasizing the importance using and aligning theory to enhance the understanding of differentiation.
KW - contextualization
KW - differentiation
KW - speciality coffee
KW - songlines
KW - values added
UR - http://www.scopus.com/inward/record.url?scp=85043304796&partnerID=8YFLogxK
U2 - 10.1177/1465750318761648
DO - 10.1177/1465750318761648
M3 - Article
VL - 19
SP - 113
EP - 124
JO - International Journal of Entrepreneurship and Innovation
JF - International Journal of Entrepreneurship and Innovation
SN - 1465-7503
IS - 2
ER -