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Viral advertising and new pathways to engagement with the British National Party
Benjamin Lee, Mark Littler
University of Northampton
University of Hull
Research output
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peer-review
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Keyphrases
British National Party
100%
Viral Advertising
100%
Social Networks
40%
Far Right
40%
Citizenship Education
20%
Facebook
20%
Personal-professional
20%
Social Media
20%
Personal Risk
20%
Political Parties
20%
Political Participation
20%
Audience Member
20%
Social Media Use
20%
Visual Materials
20%
Legal Risk
20%
Professional Risk
20%
Analysis Center
20%
Far-right Groups
20%
Social Sciences
National Party
100%
Social Network
40%
UK
20%
Civic Education
20%
Authors
20%
Facebook
20%
Political Party
20%
Political Participation
20%
Visual Material
20%