Vulnerable consumers: the social impact of branding on children

Keyphrases

• Social Impact 100%
• Vulnerable Consumers 100%
• Primary School children 75%
• Positive Impact 50%
• Negative Impact 50%
• Kenya 50%
• Design Methodology 25%
• Paucity 25%
• Effects on children 25%
• Low Socioeconomic Status 25%
• Guilt 25%
• Developing Nations 25%
• Primary School Teachers 25%
• Low Self-esteem 25%
• Social Divisions 25%
• Exploratory Qualitative Study 25%
• Cultural Impact 25%
• Preadolescent children 25%
• Premium Price 25%
• Socially Excluded 25%
• Primary Data Collection 25%
• School Life 25%
• Developed Nations 25%
• Tween 25%
• Children from Low-income Families 25%
• Premium Brands 25%
• Pester Power 25%

Social Sciences

• Primary School 100%
• Schoolchildren 100%
• UK 66%
• Kenya 66%
• Design Methodology 33%
• Comparative Study 33%
• Low Income 33%
• Focus Group 33%
• Price 33%
• Thematic Analysis 33%
• Primary School Teachers 33%
• Qualitative Research 33%
• Outgroup 33%
• Self Esteem 33%
• Social Division 33%
• Family Income 33%
• Research Objective 33%
• Pre-Adolescent 33%
• Oriented Culture 33%