Vulnerable consumers: the social impact of branding on children

Business & Economics

• Vulnerable Consumers 100%
• Branding 61%
• Primary School 32%
• School children 27%
• Kenya 13%
• Preadolescents 12%
• Low-income Families 8%
• Thematic Analysis 8%
• Outgroup 8%
• Self-esteem 7%
• Price Premium 7%
• Developing Nations 7%
• Small Sample 6%
• Qualitative Study 6%
• Focus Groups 6%
• Guilt 6%
• Comparative Study 5%
• Questionnaire 5%
• Exploratory Study 5%
• Data Collection 5%
• Premium 5%
• Socioeconomic 5%
• Design Methodology 2%

Arts & Humanities

• Branding 61%
• Primary School 25%
• School children 22%
• Kenya 14%
• Preadolescents 12%
• Primary School Teachers 10%
• Small Sample 8%
• Guilt 8%
• Data Collection 8%
• Qualitative Study 7%
• Thematic Analysis 7%
• Self-esteem 7%
• Developing Nations 7%
• Focus Groups 6%
• Originality 6%
• Questionnaire 5%
• Comparative Study 5%
• Causes 3%
• Income 3%
• Economics 3%
• Methodology 3%

Social Sciences

• social effects 59%
• schoolchild 19%
• primary school 17%
• premium 16%
• Kenya 14%
• primary school teacher 8%
• outgroup 7%
• guilt 7%
• Group 6%
• teacher 6%
• self-esteem 5%
• low income 5%
• cause 4%
• adolescent 4%
• methodology 3%
• questionnaire 3%
• economics 3%
• literature 3%
• experience 2%