What is public relations to society? Toward an economically informed understanding of public relations

Gregor Halff; Anne Gregory

doi:10.1016/j.pubrev.2015.06.007

What is public relations to society? Toward an economically informed understanding of public relations

Gregor Halff, Anne Gregory

Research output: Contribution to journal › Article

3 Citations (Scopus)

Abstract

The notion of public relations contributing to the fabric of society is heavily contested in the public sphere and under-researched by the academy. The authors of this paper propose that the study of the relevance of public relations to society can be enlightened by turning to economics. Using information asymmetry as a framework, the argument is that public relations can be analyzed as a social institution that both helps to mitigate market imperfections and consequently increases the efficiency with which society's resources are allocated as well as the chances for more market participants to derive value out of economic transactions.

Original language	English
Pages (from-to)	719-725
Number of pages	7
Journal	Public Relations Review
Volume	41
Issue number	5
DOIs	https://doi.org/10.1016/j.pubrev.2015.06.007
Publication status	Published - 1 Dec 2015

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Public relations

market

social institution

asymmetry

academy

transaction

economics

Economics

efficiency

society

resources

Values

Defects

Society

Cite this

Halff, G., & Gregory, A. (2015). What is public relations to society? Toward an economically informed understanding of public relations. Public Relations Review, 41(5), 719-725. https://doi.org/10.1016/j.pubrev.2015.06.007

Halff, Gregor ; Gregory, Anne. / What is public relations to society? Toward an economically informed understanding of public relations. In: Public Relations Review. 2015 ; Vol. 41, No. 5. pp. 719-725.

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Halff, G & Gregory, A 2015, 'What is public relations to society? Toward an economically informed understanding of public relations', Public Relations Review, vol. 41, no. 5, pp. 719-725. https://doi.org/10.1016/j.pubrev.2015.06.007

What is public relations to society? Toward an economically informed understanding of public relations. / Halff, Gregor; Gregory, Anne.

In: Public Relations Review, Vol. 41, No. 5, 01.12.2015, p. 719-725.

Research output: Contribution to journal › Article

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