When and why does the name of the brand still matter? Developing the temporal dimension of brand name equity theory

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• Stuart Roper

  • S.Roperhud.acuk

  • Department of Logistics, Marketing, Hospitality and Analytics - Associate Dean of Research Innovation and Knowledge Exchange
  • Huddersfield Business School
  • Behavioural Research Centre - Member
  • Centre for Biomimetic Societal Futures - Associate Member

  Person: Academic