Why should I believe this? Deciphering the qualities of a credible online customer review

Carl Clare, Gillian Wright, Peter Sandiford, Alberto Paucar Caceres

Research output: Contribution to journal › Article › peer-review

18 Citations (Scopus)

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Why should I believe this? Deciphering the qualities of a credible online customer review
Carl Clare (Speaker), Gillian Wright (Contributor to Paper or Presentation), Peter Sandiford (Contributor to Paper or Presentation) & Alberto Paucar Caceres (Contributor to Paper or Presentation)
9 Sep 2014
Activity: Talk or presentation types › Oral presentation