Why should I believe this? Deciphering the qualities of a credible online customer review

Carl Clare, Gillian Wright, Peter Sandiford, Alberto Paucar Caceres

Research output: Contribution to journal › Article › peer-review

18 Citations (Scopus)

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Why should I believe this? Deciphering the qualities of a credible online customer review
Clare, C. (Speaker), Wright, G. (Contributor to Paper or Presentation), Sandiford, P. (Contributor to Paper or Presentation) & Caceres, A. P. (Contributor to Paper or Presentation)
9 Sept 2014
Activity: Talk or presentation types › Oral presentation