In its present form Mod is regarded as a national and global subculture intrinsically linked to British culture. Richard Weight has claimed that Mod is ‘Britain’s biggest youth movement.’1 A statement which holds true, as since its emergence in London’s East End in the late 1950s, the subculture has grown substantially. However, for many, Mod is still seen as a “southern phenomenon” associated with “swinging London” and the bank holiday beach battles, resulting in it being represented as a 1960s London “fad”.2 Bar a handful of publications such as Keith Gildart’s Images of England Through Popular Music, and Christine Feldman’s “We are the Mods”, most of the academic literature on the Mod subculture is plagued by these two assumptions. As such, both the academic and general literature present a partial view of the culture in terms of a 1960s monolithic London-based scene...
| Date of Award | 2023 |
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| Original language | English |
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| Supervisor | Barry Doyle (Co-Supervisor) |
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